Which One Is Better – PPC or SEO?
Business owners often ask which one is more important; PPC or SEO? What are the pros and cons of each strategy?
This is a question that often comes up in discovery meetings with clients. They all want to know which one will yield better results and be better for their business overall. Let’s look at some of the pros and cons of each.
Pay Per Click
PPC ads have taken over the marketing world in the last 10 years. They allow a marketer or business owner to bid for digital ad space at the top of search engine results and pay a cost per click if their ad is clicked upon. While the average cost per click varies greatly between industries and levels of competition, this can produce massive returns when done right. Here are some of the pros and cons to PPC advertising:
Search Engine Optimization
SEO has been a buzz topic over the past few years. With Google’s traffic numbers clocking in at approx 63,000 searches per second (Yes, that’s about 2 TRILLION searches per year!), it’s easy to see why business owners have been steadfast in their pursuit of this golden goose. Here are some of the pros of SEO:
While it may appear that PPC won this battle, our actual answer for clients is: BOTH! You need both paid ads and SEO! PPC is a great short term strategy that yields immediate results, and SEO is a long term strategy that can reduce your ad spend costs when you start pulling in organic traffic. Your business can’t thrive off of just a short term or just a long term strategy, and neither can your marketing plan! Either way, the goal here is traffic growth. These strategies go hand-in-hand and actually compliment each other when done properly and should be built congruently.
Hopefully this will give some insight into what you can expect for either route you decide to take. We recommend for most small businesses to start with PPC and get some revenue flowing, and then use part of the profits to plan for long term SEO growth as well.
Does this sound like something that could help your business grow this year? Get in touch with us today for a free consultation.