How Much Does My Website Matter or Contribute to My Business?

How Much Does My Website Matter or Contribute to My Business?

This is a question constantly posed to us by entrepreneurs and business owners alike.

Does my website play an important role in my business and how my clients view us?

If you can confidently say yes, do you have the analytics to back up that statement? Your website is the digital footprint of your business to the largest consumer base known: The internet. Over 1.85 billion in revenue was recorded for e-commerce-based sites alone In 2019.

With an ever-growing presence in the online market and with improvements in technology, more potential clients are taking to the web, not only the information they consume, but the products and services that they purchase. Trusted, reliable, and secure websites that are simple to navigate convert traffic into real clients and consumers.

Can you be found? Are you visible? And when you are visible, do you stand out?

Lots has changed within the realm of website design and digital landscaping. Inescapably, more businesses are moving online. Your potential client base is growing daily, and guess what? They are moving online too! Let’s go over a few signs that it’s time to make changes, create, or revamp your website.

  • Is your website visually appealing?  

    For many industries, your website is the only time your client base interacts with you. The ease of use to obtain the information, product, or service that your visitor is looking for should be clearly identified and easy to access. Websites that do not have visually pleasing and well-structured pages experience bounce rates and in turn, these bounce rates negatively affect your sites overall ability to be indexed by major search engines. Your website should be fun to use, make sense to the end user, and should not look like a B movie poster from the 80’s.

  • Do you have relevant and optimized content? 

    There is a saying here: “Online, content is king”. This may be a stretch, but current and articulate content is a major player in defining your sites overall ability to reduce your bounce rate. As nebulous as a bounce rate may appear to some industries, keeping this as low as possible is still the best practice. Content that is researched and current informs your potential client base that you are a professional in your practice, business, and even opinion, while building a level of trust through reliability. Your website may be the only chance you have to captivate your audience and prospective clients. Some websites are very disciplined at targeting keywords that are relevant to a search query, but only tangentially relevant to the page. If the information is not directly relevant and optimized, you can expect a higher bounce rate percentage.

  • Do you have responsive load times? 

    Imagine you have 2 websites to choose from for a product you are ordering online. Now, one loads almost instantaneously and the other one… well if you find what you are looking for firstly, you probably wont wait or even visit the second site.

    Load times over roughly 5 seconds have largely been perceived as too long in providing an overall positive user experience. Are your larger images optimized correctly? Is your hosting underpowered? Is it time for an update?

  • Is your website secure? 

    Online security is paramount. Have you ever collected email addresses or payment information over your website? If your website’s security is compromised, so is your client information. Current encryption, 2048-bit DigiCerts or SSL’s are recommended for websites to maintain the current level of standards in online security protocols. Keep your clients safe and you will earn their trust.

  • Is your site simple to navigate?

    The intention of your site and the user experience is what this all comes down to. Sites that are difficult to navigate are abandoned very quickly. Your information should be relevant, optimized, and easy to find. New products or services that you are offering should be referenced on your main page and allow the user to select what they were searching for from the start of their experience on your website.

  • Is your website mobile friendly? 

    Mobile is the future. Well, the future is here. More searches are done from mobile devices than all other devices combined. Keep in mind that some time ago, Google shifted their focus toward mobile sites. This is, after all, where the majority of searches within Google originate.

  • How effective is your SEO? 

    Search Engine Optimization is a crucial part for how major search engines read your site. SEO is the practice of increasing the quality and quantity of traffic to your site. Search engines are sort of like advanced filters. They peruse billions of pieces of content, using thousands of variable factors to determine which content will provide the best search result to the end user, your prospects.

If you like what you have read and are interested in how Black Box Media can ensure you are getting the most out of your website and digital advertising strategy, then get in touch with us today for a free consultation.